How's behind the Bonté app?

I am Fred, the founding developer of Bonté, an open-loop gift voucher platform.
In the early 2000s, I was part of the founding team behind Weekendesk, the gift box pioneer that later evolved into Smartbox.
👉 Fun fact: I personally delivered our very first gift boxes to our first corporate client, Carlson Wagonlit Travel in Vincennes, on the eastern edge of Paris.

Why the Bonté app?

The gift card market is mature, but we saw room for a thoughtful, modern approach:

For merchants:

Promote your offerings with rich photos and descriptions, across borders and at no cost. Plus, pause or leave anytime.

For users:

Build your voucher as if browsing a catalog: rich UX, intuitive, flexible, and personalized.

For communities:

We champion local craftsmakers, artisans, and retailers, especially those preserving heritage, like France’s Entreprises du Patrimoine Vivant (https://www.entreprises.gouv.fr/espace-entreprises/s-informer-sur-la-reglementation/le-label-entreprise-du-patrimoine-vivant-epv).

For cities:

By supporting physical businesses, we help revitalize city centers.

For the planet:

No paper, mailing, cardboard, or plastic. Bonté is 100% digital.